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The Power Of Habit by Charles Duhigg

The Power Of Habit by Charles Duhigg

The Power of Habit by Charles Duhigg explores the science of habits and how they shape our lives, both individually and collectively. Through a blend of cutting-edge research and real-life stories, Duhigg offers insights into how habits are formed, how they can be changed, and how they can be harnessed to achieve personal and organizational goals.

The book is divided into three parts. The first part explores the science of habits, explaining how they are formed in the brain and how they become automatic through a process known as habituation. Duhigg also explores the concept of "keystone habits," or habits that have a ripple effect on other areas of our lives, and the role of willpower in shaping our habits.

The second part of the book focuses on the impact of habits in organizations, exploring how habits can be used to create a culture of excellence and how they can be changed to improve organizational performance. Duhigg offers a range of case studies, from the success of Starbucks to the turnaround of Alcoa, to illustrate the power of habit in the workplace.

The final part of the book explores how individuals can change their own habits, providing practical advice and guidance for readers who want to break bad habits or develop new ones. Duhigg offers a range of strategies for habit change, from identifying the cue and reward that drive a habit to creating a plan for change and building a support system.

One of the key strengths of The Power of Habit is its ability to make complex scientific concepts accessible and engaging to a general audience. Duhigg blends rigorous research with compelling storytelling to create a book that is both informative and entertaining. He also offers practical insights and advice that can be applied to a range of personal and professional situations.

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Buy it here: The Power of Habit

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