Whack On The Side Of The Head by Roger von Oech is a creative and thought-provoking book that challenges readers to break out of their traditional ways of thinking and approach problems from a new perspective. The book is designed to stimulate creativity and encourage readers to think outside the box in order to come up with fresh ideas and innovative solutions.

The book is divided into four main sections: The Linear Problem Solving Model, The Whack Pack, The Creative Whack Pack, and Whack Notes. Each section offers a unique approach to problem-solving and creativity, and is filled with exercises, examples, and case studies to help readers understand and apply the concepts.

One key aspect of the book is von Oech's emphasis on the importance of play and fun in the creative process. He argues that by embracing our playful side and engaging in activities such as brainstorming, doodling, and daydreaming, we can unlock our natural creativity and generate new ideas.

Another important theme in the book is the concept of "whacking" or shaking up our traditional ways of thinking. Von Oech encourages readers to challenge assumptions, ask provocative questions, and explore unconventional ideas in order to break free from limiting beliefs and generate fresh perspectives.

Need a whack on the side of the head? Here it is!

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Buy it here: Whack On The Side Of The Head