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You Can Negotiate Anything by Herb Cohen

You Can Negotiate Anything by Herb Cohen

"You Can Negotiate Anything" by Herb Cohen is a classic book on the art of negotiation. In this book, Cohen provides readers with practical and useful insights on how to negotiate in any situation, whether it be in business, politics, or personal life.

The book is divided into several chapters that cover different aspects of negotiation, such as how to prepare for a negotiation, how to create win-win solutions, how to deal with difficult negotiators, and how to use leverage to get what you want.

One of the key messages of the book is that negotiation is not just about getting what you want, but it's also about building relationships and finding common ground with the other party. Cohen emphasizes the importance of listening, understanding the other person's perspective, and finding creative solutions that benefit both parties.

Cohen also provides readers with a number of practical tools and techniques for negotiating effectively. For example, he suggests using the "mirroring" technique, which involves repeating back what the other person has said to show that you understand their position and are listening to them.

Another useful tool is the "BATNA" (Best Alternative to a Negotiated Agreement) concept, which involves having a clear understanding of your alternatives if a negotiation fails. This can help you to negotiate from a position of strength and avoid making concessions that are not in your best interest.

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Buy it here: You Can Negotiate Anything

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